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Sunday, April 26, 2009

No Cutbacks in Love … and advertising !!

I wrote a few days ago about advertising spend during Recession. You can check out that post here.

It is common to hear about reduced ad spend by large and small corporations during recessionary times. And this is exactly what I had questioned a few days ago. Shouldn't companies increase ad spend and promotion and drive consumption to fight the recession (which is sometimes only in the head and nowhere else).  

Today, while flipping through channels in my hotel room, I chanced upon the new Airtel ad with Madhavan and Vidya Balan. It ends with a nice little dialogue by Madhavan, "Pyaar main cutbacks nahin hone chahiye" (There should be no cutbacks in love)

Now that's the kind of advertising I was talking about. Rather than 'cutback' on advertising, Airtel (Bharti) is advertising and spreading the message which leads to increased consumption or at least is an attempt to halt the trend of 'decreased consumption'.

More companies should take cue and do what is right and not what is reactive. They should take some proactive steps to 'fight' recession coz that's the ONLY way to plough the economy out of recession.

Your Comments welcome …

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