Friday, January 25, 2013

Colgate Subliminal advertisement

Colgate has created a very ingenious advertising campaign to promote their dental floss
Have a look at the advertisements below (and once you have done that, look once again ... carefully ... and then look hard) ... see if you catch on the 'subtle-ness'

Alright, now that you had time to quietly observe the images, in the first one you will now notice that she has one finger too many
in her hand, in the second one a phantom arm is floating there, and in the third one the man has only one ear...

The campaign attained its purpose, because it proved that food remaining on your teeth draw more attention than any physical defect...


  1. Wow. Didn't notice it at all.


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