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Tuesday, October 12, 2004

Arbit Choudhury ki kahaani ...

Hi friendzz ….

In my last blog I had promised to write about the ups and downs of my roller coaster life in the past few weeks. While in hibernation; I am also trying to gather those happy memories of the past weeks which helped me survive. So, let me write something on the brighter side of the life.

Somewhere in my previous posts I have mentioned something about creating India’s First Ever B School Comic Character. This character was created specifically for MastishK and it will continue to be an integral part of MastishK as its Mascot for years to come.

Let me narrate to you the whole process of conceptualization and development of India’s First Ever B School Comic Character and then the regular hard work put into creating the individual comic strips. This endeavor has been a very satisfying experience for me. Arbit is like a baby whom we nurtured from conception to birth and now … its growing.

Vision / Mission: To create India’s First ever B-school comic Character.


Mission Impossible I : Creating the Character

a) Decide on who should the lead character represent. As the strip was meant for B-school junta, the lead character was suitably conceptualized as a leading B-school student.

b) Decide the name of the strip/character. After much deliberation, the character was christened “Arbit Choudhury”. We went thro several sleepless nights and thoughtful days, sieved thro’ countless options, discussed several probable names before finally agreeing on Arbit.

c) Design the character sketch. The complete character sketch including the likes, dislikes, aims, aspirations, habits, behavior, talents were defined. The final character sketch was as follows-

“Arpit Choudhury is a typical 2nd Year MBA student of a leading B-school in India. His life revolves around all the daily chores of an MBA education; quizzes, tests, assignments, presentations, competitions, case studies, net-surfing, chatting, Ctrl+C, Ctrl+V are as much part of his daily routine as food, drinks, friends and girl-friends.

Sleep is word not present in his Dictionary. As any other management grad., he dreams big, and farts bigger. He often juggles with the concepts of strategy, logistics, marketing, finance etc. and tries (in vain) to apply these in real life situations.

He has come to believe that : “Management is an Art… And Art is a 4 letter word with the 'F' silent !’”.... His wisecracks frequently have everyone rolling in mirth. Perturbed by his penchant for blurting business balderdash, his friends jokingly call him “ARBIT Choudhury”

This whole stage saw a lot of discussion, argument and counter arguments between Me, shubham and Nikhil. We fought for each and every thing. We kept on fine tuning things because we knew; what we fix up today will be going to be the foundation of something big to come. And we better lay down a strong well tuned foundation.

d) Design the appearance. After the character sketch came the real visual charcter “sketch”. Shubham was entirely responsible for this part as I am in no way anywhere close to being an artist.

I remember, in third or fourth standard; in the exam we had 3 drawings of 10 + 10 + 5 marks. On evaluation, that *&&%$#$%#%$^ Art Teacher gave me only 2 marks out of 25. That ^%$$#%$@^%$^ teacher failed me. So you must have got an idea of my free hand drawing skills. (As far as engineering drawing was considered, I was amongst the best in my class and actually very good at it getting almost 23 out of 25 and consistent AA+ rating )

Moral of the Story : Shubham was the sole person responsible for creating the visual character sketch. He designed the look of the character. His face-cut, his hair-style, his facial expression, his style, his clothing …. (being a comic character; we decided to maintain the same dress throughout the comic strip; but outside the strip . . . he was the MastishK Mascot. So we gave him a semi-formal and formal look too.)

In my next post, i will describe how we went thro' the making of the "Comic Strip".

till then .... keep smiling and have a great day ....

. . . shoOOonya . . .

feedback and comments expected only on hemantkumarjain@gmail.com

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