Kuch to Log Kahenga, Logo Ka kaam hain kehna


 



Kuch to Log kahenge, #Logo ka kaam hain kehna! 

(Ignore the above if you do not understand Hindi)


Linkedin is flooded with posts about the 

very disappointing Jaguar logo change. 

Getting the elephant out of the way, 

let me say that I don't like it either. 

Now let's get on with this post :) 


The visual accompanying this post 

shows the recent Logo changes. 

These are some pretty big, 

popular, global names. 

Do you see a trend? 

A trend of simplification? 

Simplification of font/style? 

'Design' leaving the logo and 

simple font itself becoming design. 


The traditional perception 

of a 'logo' has always been 

a 'symbol', a design element,

not the actual name of the brand. 

A few brands like SONY, Coca Cola 

& many of the luxury brands had their 

name as their logo but it was often stylized 

to stand apart, in some or the other form/design.


But the 21st century and more specifically, 

the last decade or so has seen many brands 

simplifying their logo to plain simple text/font. 

Google justified their simplification as a factor of 

easier and more efficient display on mobile screen.

Don't think other logo designers had that concern. 

But the move to simplified named logos is very real. 


So no need to criticize Jaguar for their new and simple

logo which is trying hard to change their image/character. 

Who knows? they might have revamped their brand image 

and the new logo is in sync with and reflects the brand image.

Who knows? the cars coming from Jaguar stable will now be 

more stylized and funky, targetted at genZ/Alpha rather than 

being high end luxury cars meant for a narrow target audience. 


Time will tell.  


Change is inevitable. 

You can go with the flow of change. 

or you can create your own change.

And let others follow your change. 


Branding and Marketing is changing. 

Just like Leadership in Corporate World

is changing and transforming significantly. 

Many mid and senior management professionals

get stuck in their career, because they are unable 

to understand, comprehend and internalize these

changes and remain rooted in old leadership styles. 


They need to realise this and take concrete action. 

Mentoring and Coaching are effective ways to change. 

Someone experienced needs to help you identify your 

Leadership Blind Spots and event deconstruct Leadership

in the context of this day and age of new business models 

and a modern workforce which requires a very different way 

of leading and influencing, with flexible working & AI impact.

Leadership is evolving and not many professionals are in sync.     


#LeadershipDevelopment #GrowthMindset #CoachHemant 


Comments

Post a Comment

Popular posts from this blog

Mumbai Local - First Class v/s Second Class

Image
    It is an old joke that the difference in the first class and second class of the Mumbai local trains is that people in first class use deodorants and hence you are exempted from the smelly underarms while travelling. The mute point being; both class of travel experience a passenger overload during the peak hours and you are almost equally squeezed and pushed around in both. Of course, the seats in First Class are cushioned (unlike the hard seats of second class) but then that would make a difference only if you get to sit (which would be a likely probability only if you get into the train from the station it originates). My father holds a first class pass from Churchgate to Andheri (since past 7 years, ever since we moved to Andheri). He often travels by Second class in the evening. Strange, isn't it? This is why he does it … In the First class, there is an unwritten rule that on the seat, only the designated number of people (which is 3) will sit. No sq...
Read more

Tongue Twister - V for Vendetta

Voilà! In view, a humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of Fate. This visage, no mere veneer of vanity, is it vestige of the vox populi, now vacant, vanished. However, this valorous visitation of a by-gone vexation, stands vivified, and has vowed to vanquish these venal and virulent vermin vanguarding vice and vouchsafing the violently vicious and voracious violation of volition. The only verdict is vengeance; a vendetta, held as a votive, not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous. Verily, this vichyssoise of verbiage veers most verbose so let me simply add that it's my very good honor to meet you and you may call me V." - V for Vendetta
Read more