And You thought You had Free Will



Free will is a strange concept 
We think we have Free Will 
but you never know !!

When you enter a Starbucks 
you may have walked in with 
a certain thought process on 
what you want to buy. BUT.  

You walk in and you look at the 
menu and then things change. 
You were subject to a very clever 
science called Choice Architecture 

The choices that are laid out in 
front of you are designed in a 
way that lead you to make 
certain specific choices.  

You just lost your free will. 
And You did not even realise.  

With a longer life and a longer career, 
you should be making your own choices 
rather than getting influenced heavily by 
the choice architecture designed by others 

Just the awareness of the cognitive biases 
and about choice architecture will help you 
make the best possible decisions for your long life



The Centennial Journey is all about 
preparing you for your retired life. 
The #CentennialJourney is about 
rethinking your retirement 
restructuring your time 
restructuring your life 


 



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