Vanity Metrics, AI Hacks & the Death of Original Thought




The all-new 3Rs of content writing are Recycle. Reuse. Repurpose.

Sadly, I see many 'influencers' recommending this for some time now. 

And with AI tools at our fingertips, even that doesn’t require effort anymore.


You don’t even need to repurpose your own content anymore.

Just take a blog, a YouTube video, a news article you like,

and feed it to one of the many purpose-built AIs ... 

and in seconds, it spits out:

- A LinkedIn carousel

- An Instagram post

- A full length article

- A podcast outline

- A video script


All from someone else’s original thinking.

All click-baity and tailor-made for engagement.

All without a single original thought of your own.


So where does this lead us? 

And where does this leave us? 


- The gradual erosion of originality

- A world full of repackaged, repurposed noise

- A new generation of content actors playing thought leaders online


Most content creators give in.

Because their goal is never to think; just to trend.

And AI does a brilliant job at meeting vanity metrics.


But there are a few...

They wrestle with ideas. 

They create from scratch.

They publish without chasing likes.

They are arrogant, inflexible, adamant

And ironically, the world moves forward on their shoulders.


In organizations too, 

many will chase shortcuts to leadership.

The hacks. The playbooks. The performance theatrics.


But those who truly rise and more importantly, stay at the top;

are the ones who got there through grit, insight, and originality.

Not by replication or copying. But by meeting challenges head-on. 


If you are creating; create something only you can.

Not something AI can remix better than you.


While you are scared that AI will take your job, 

don't speed-up the process by letting AI 

takeover and substitute your Thinking.  


Use AI as a tool to refine your thoughts. 

To communicate them better. 

To present them better. 


Original thinking still matters.

It always will.


#CoachHemant #OriginalThinking #LeadershipDevelopment #AI #UncomfortableCoach


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