The Click Matters

Photography was considered an art with only a few artists - photographers. People had a camera which would be seldom used and the 36 photo roll would be developed in one go. Each photo was well thought out and carefully taken.
Then came the DigiCams that made it possible to take endless photos. This resulted in the 'care' being replaced by endless clicks. Slowly, the digicam moved into the handy mobile phone and it got better and better. And we found ourselves in the age of endless clicks.
We click literally thousands of photos and hardly go back to see them. In contrast, we still cherish those 36 photos from a trip from yesteryears (ours or our parents/grand-parents).
The most recent trend is that the camera in the phone is improving the quality of photographs itself – with portrait mode and numerous filters. But still, nothing beats the artist. The Photographer. The one who understands balance, light, composition, …. And also focal length, lens types, brightness control and manipulation, depth and contrast …. And a whole lot of other things I am not even aware of (leave alone understand).
The difference in a photograph clicked by a professional versus anyone-with-a-phone is evident once you see the output. While the one with the phone will have a chance masterpiece (I have had a couple of amazing shots from the thousands I have clicked); the sign of true professional is that their hit-rate is significantly higher. Every other click of theirs is high quality.
My recent experience at Studio 77 in Dubai reinforced this thought process. AS you can see from the two family portraits that we got clicked there in fun mood. These were clicked with practically no preparation and we were done in about 5 minutes. We just walked-in into an event at Studio 77 and got clicked. If 5 minutes and no prep could result in these wonderful clicks, what would some good time and preparation result in. Think about it.  
These are of course only 2 from the 40 odd clicks. Judge yourself.







For those in Dubai who would be interested, Studio 77 is located in Jumeirah in Wasl Vota mall. They collaborate with various brands to create rich content, marketing videos, business profiles, corporate films, social media content and also documentation and coverage of events. 
 
Studio 77 specializes in Studio and on-location Photography and Videography so they do photo shoots of various kind like Wedding, Product Photography, Branding videos, events coverage, Business Portraits and even content marketing Videos
 
You can catch Studio 77 on the social media via their Instagram Handle  or Facebook Page  or even their Youtube channel and of course their website www.studio77.ae
 
 https://youtu.be/RLj0PgTDePg  

 

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