Kya aapke toothbrush main Koyla Hain?
The relationship with BlogAdda has been a long standing one. Started by joining the network by mere registration on the site and then discovering the book reviews club and then reviewing the books on regular basis and then becoming part of several blogger meets. Last weekend was in Goa for a Blogger Meet and this week was a very innovative and interesting marketing campaign around the launch of a new unheard and unseen product. The #WhatTheBlack campaign was a novel idea creating a run-up to the final product launch giving clues and hints making people guess what the final product was. It was conceived as a 4 day event with the first 3 days having clues (black objects which are traditionally white) delivered to our homes and the actual product on day 4. The name of the campaign was indeed the first clue - #WhatTheBlack – clearly pointed to a product which would be black in color. Black is often the color used to signify class, privilege, sleek...