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Nice Article .... Marketing ... Advertising ... what not & what not ... some Gyan .... My favourite campaigns - Shunu Sen My favourite brands with which I have had a close acquaintance include Liril, a brand that was conceived by a group of young managers from Hindustan Lever and Lintas nearly 30 years ago. The advertisement created history. The brand became the market leader in its category within a year of its launch. "You answer so many questions on branding and advertising. Could you tell us about a few of your favourite Indian brands and why you think they are good? What makes them tick and what is their future? And, could you also tell us about brands that you didn't like or you thought were flops?" - K. Sunita, on e-mail WHAT an interesting question! And, not very easy to answer. However, let me try and answer this question to the best of my ability. Let me divide the favourite Indian brands, which I have had something to do with and t...

Hi friends .... Since people sometimes overstay on the blogs ... i thought I will put a clock out here right under ur mouse pointer .... let me know ... if you like it or hate it or .... keep smiling .. keep ticking ....

Thanks guys .... For reminding me that me too am a blogger .... I had some ideas for blogging ... and then theu were lost ... the spate of blogs created today reminded me of this lost forgotten world ... thanks again to you guys .... Here is something to read ..... Managing Career & Expectations - Talk at IIM These are the personal views of Mr. R. Gopalakrishnan, Director - Tata Sons . Great Stuff from a great ex-HLL manager. A Story on how to manage your career & your expectations by R. Gopalakrishnan There is a Thai saying that experience is a comb which Nature gives to man after he is bald. As I grow bald, I would like to share my comb with your people, about their career ahead. 1. Seek out grassroots level experience I studied Physics and Engineering at University. A few months before graduation, I appeared for an HLL interview for Computer Traineeship. When asked whether I would consider Marketing inste...