Colgate Subliminal advertisement
Colgate has created a very ingenious advertising campaign to promote their dental floss
Have a look at the advertisements below (and once you have done that, look once again ... carefully ... and then look hard) ... see if you catch on the 'subtle-ness'
The campaign attained its purpose, because it proved that food remaining on your teeth draw more attention than any physical defect...
Wow. Didn't notice it at all.
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