Kuch to Log Kahenga, Logo Ka kaam hain kehna
Kuch to Log kahenge, #Logo ka kaam hain kehna! (Ignore the above if you do not understand Hindi) Linkedin is flooded with posts about the very disappointing Jaguar logo change. Getting the elephant out of the way, let me say that I don't like it either. Now let's get on with this post :) The visual accompanying this post shows the recent Logo changes. These are some pretty big, popular, global names. Do you see a trend? A trend of simplification? Simplification of font/style? 'Design' leaving the logo and simple font itself becoming design. The traditional perception of a 'logo' has always been a 'symbol', a design element, not the actual name of the brand. A few brands like SONY, Coca Cola & many of the luxury brands had their name as their logo but it was often stylized to stand apart, in some or the other form/design. But the 21st century and more specifically, the last decade or so has seen many brands simplifying their l